Ted Lasso is an American show, in which the protagonist, who gives the series its name, is an American football coach moves to England to coach a British football team, called AFC Richmond. The series, available on Apple TV +, has been very successful with its first two seasons, but is having some problems developing the third.
On September 20, the official account of Ted Lasso hinted that the fictional character of the coach he’ll be there, together with their team, in the latest edition of the FIFA franchise. If there could be any doubts regarding these clues, they were blown away by response from the official EA Sports FIFA account.
– EA SPORTS FIFA (@EASPORTSFIFA) September 20, 2022
It was a very logical and intriguing move, which would allow the series to increase its visibility even outside the context of streaming. Electronic Arts recently ended its partnership with FIFA, which lasted 30 years, and this could be the right opportunity to include AFC Richmond, who will be able to face real existing teams. The FIFA series will change the name to EA Sports FC, as we have explained in this article. These messages were shared a week before the release of the video game, whose release is scheduled for September 27th. It therefore seems that they have decided to take advantage of a marketing strategy that will have the double effect of advertising both the upcoming video game and the third season of the series.
However, the third season had several problems executive and managerial. There have been many script rewrites, character development changes, wasted days of work and issues surrounding filming at Chelsea’s Stamford Bridge stadium. This has led to a cycle of production stoppages which is negatively impacting the actors and the rest of the team. production costs have increased: The series has had a budget overrun of 20% to 30% of the budget, and Warner Bros. Television and Apple are negotiating to decide who will shell out the amount necessary to allow the series to be completed and refined in post-production.
This problem will have a negative impact on Apple, of which Ted Lasso is the most important production, which does not yet have a release date for the third season. This could increase the chance that its frustrated subscribers will consider switching to other streaming platforms, such as Netflix or Prime Video. In any case, the coinciding statement by Ted Lasso and the partnership with Electronic Arts could have a decidedly positive impact on the television series.