The Pokémon franchise enjoys tremendous success beyond the world of video games.
According to what was revealed by The NPD Groupin the 12 global markets monitored by the firm of analysts we find The Pokémon Company in first place among the companies that have sold the most toys. The toy industry sales figures have increased by 2%reaching 36.7 billion dollars from the beginning of the year until September 2022 compared to the same period last year.
The Pokémon franchise has also been a smash hit in the toy market
Sales revenues increased by 30% compared to $ 28.3 billion generated in 2019 before the pandemic. The overall volume of unit sales decreased by 4% year to date. Of the 11 supercategories of toys monitored by NPDsix reported an increase in sales compared to 2021. Plush toys recorded the highest growth, with an increase of 32%followed by action figures and accessories at 12%, exploration toys and others al 10% and construction sets a 5%.
That said, below you will find the 5 companies that have sold the most toys over the 2022:
- Star Wars
- Marvel Universe
- Hot Wheels
Licenses continue to drive sales growth globally with the 29.8% in dollar sales, up by 2% year on year and of 5% compared to 2019.
NPD finally stated the following:
Unlike many other categories that grew enormously during the pandemic and then saw sales drop dramatically after COVID, the global toy market continues to function and maintain a high level of sales.
As we approach the final quarter of the year, seeing revenue growth of 2% is encouraging for the industry. Once again, toys and games demonstrate their resilience to political and economic uncertainties ”.
This news therefore confirms once again the absolute strength and importance that the franchise enjoys Pokémon all over the world, capable of dominating not only the video game industry but also other sectors. Click here if you want to discover the monsters that should be present in the now imminent Scarlet And Violet.