Electronic Arts for sale? For Geoff Keighley it could be divested or merged with NBC Universal!

The world of video games in recent months has been changing considerably. And Electronic Arts could not be outdone, and also look out for the change taking place. There is talk of sales, mergers, partnerships and so on, with interesting rumors that the American publisher would also like to ride these ‘winds of change‘.

Indeed to tell the truth a very important change for Electronic Arts has already taken place. After almost 30 years of collaboration, EA Sports and FIFA have decided to separate. FIFA 23 will be the last chapter with this name developed by EA Sports, then the football title will take the name of EA Sports FC.

According to the rumors circulating, Electronic Arts would be close to a merger with NBC Universal, as reported by both Kotaku and Geoff Keighley. The publisher has been looking for a really important partner for some time. Indeed EA had started several negotiations with other partners as well such as: Apple, Amazon and Disney, as Geoff Keighley revealed in his tweets. NBC Universal is currently in pole position, but that doesn’t mean it has already won the Grand Prix.


As we said at the beginning of the article, the entire gaming world has been quite in turmoil in recent months. Xbox and PlayStation are widely open to acquisitions. When Microsoft acquired Zenimax and Bethesda for $ 7.5 billion it seemed like something colossal, but instead it was just an appetizer before theacquisition of Activision, Blizzard Entertainment and King for $ 68.7 billion.

For its part Sony Interactive Entertainment has instead acquired Bungiewith the aim of creating his own new Destiny-style Game As A Service that is completely lacking in the playful offer of the PlayStation exclusives.

In recent weeks there is also a lot of talk about Ubisoft, in particular as a consequence of the postponements and the not encouraging rumors on the status of some titles, such as Beyond Good & Evil 2, Skull & Bones and the remake of Prince of Persia. The company’s CEO, Yves Guillemot, confirmed that the French publisher will remain independent but that at the same time will evaluate every partnership and / or acquisition proposal.

Many of these knots in all likelihood will be dissolved in the coming weeks with the start of the summer season of events, once again orphaned by E3, which should lay the foundations for what we will see during this next-gen that begins to make register important numbers!

Source: KotakuGeoff Keighley